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fired earth interiors sets its store on the perfect transaction
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... exclusive home interiors company selects
Strategix OneOffice to deliver inspirational retailing
Fired Earth Interiors, the UK's leading retailer of inspirational
interiors, known for its exclusive handcrafted products for the
home, is to use software from Strategix to deliver the 'perfect
transaction'. This £500,000 system upgrade is intended to deliver
proactive, personalised and consistent customer service, from every
area of the business. Strategix OneOffice will give all of Fired
Earth’s Interiors employees a consistent and comprehensive view of
every customer order to meet and exceed the heightened expectations
of consumers today.
Beverley Nielsen, M.D. Fired Earth Interiors, said: "Today’s
customers are both well-informed and understandably demanding. They
want great choice, quality and inspiration, combined with a highly
personal service. We are looking for a technology solution offering
the best of both worlds by linking traditional notions of service
with innovation and choice. We are looking forward to our
investment in the Strategix OneOffice solution as a means of
supporting our values of quality, design and service - a complete
interiors package to deliver all the elements for an inspirational
home.
Part of the Aga FoodService Group, Fired Earth Interiors provides
unique and stylish products for the home and prides itself on its
range of exclusive hand-crafted items, such as tiles, paint,
flooring, fabrics, bathrooms and furniture. It is a diverse
offering retailed through 60 showrooms in the UK and supplied by a
network of suppliers from 26 countries. Fired Earth Interiors
delivers around 1600 orders a week and has doubled its turnover and
stores over the past 5 years.
The company needs to deliver highly personalised, responsive and
accurate customer service that matches the quality of its products.
This requires up-to-the-minute details on customers and products,
which is key in the company’s drive towards a new, improved
customer experience. As a result, Fired Earth Interiors has chosen
Strategix OneOffice to integrate its warehouse/logistics, supplier
management, finance, point-of-sale and order processing into a
single streamlined solution. This, coupled with Fired Earth
Interior’s introduction of inspirational stores and new services
such as home design consultancy, is intended to ensure the company
will deliver the 'perfect transaction' to its customers, every
time.
Peter Lusty, chief executive of Strategix, said: "Fired Earth
Interiors has always believed that customers must come first and in
introducing these new IT systems customers are placed firmly at the
centre of its operations. It is no longer adequate for a company to
rely on information from their customers in order to process a
transaction: instead, that intelligence needs to reside inside an
organisation and be readily accessible to all customer-facing
staff. All too often IT systems are a constraint, not an enabler.
OneOffice enables companies to deliver what customers want, when
they want it. We’re delighted to be working with Fired Earth
Interiors on their perfect transaction and look forward to jointly
setting new benchmarks for service delivery in the UK.”
The new software solution will boost the productivity and
effectiveness of all Fired Earth Interiors staff by giving them
real-time access to stock information, customer details and order
status. Using the innovative workflow engine and alerting system in
OneOffice, relevant information will be delivered to users in a
timely and context-sensitive manner, enabling them to maximise
sales opportunities, speed up the retail process and increase
customer satisfaction. With all staff having access to this same
information, customers will experience the same level of service no
matter who they are dealing with at Fired Earth Interiors.
This complete and accurate view of each of its customers will
enable Fired Earth Interiors to offer new products to them in the
most appropriate way, as well as evaluate the success of
promotional campaigns and particular product lines. Rather than
rely on IT staff to produce operational and management information,
OneOffice will enable senior management to easily extract relevant
information and create reports, without needing to be technical
experts.
By implementing OneOffice, Fired Earth Interiors also aims to make
its warehouse more efficient and improve its returns management
process. This will enhance customer service through more timely
shipments and improved visibility of available stock, as well as
faster and more accurate handling of product returns via an
automated system. In turn, this will improve Fired Earth Interiors
overall business efficiency and drive its ambition to become the
UK's most inspirational retailer.
About OneOffice
OneOffice is a new generation of supply chain software that
combines operations, finance, customer and event management in one
innovative system. This seamless approach maintains a 360°
real-time view of an organisation, providing information as
important events occur. Human intervention is automatically sought
at critical junctures or if conditions unexpectedly change. This
enables businesses to respond quickly and make informed decisions.
OneOffice has a component-based design, enabling businesses to
select a solution that is right for them using a single package.
The OneOffice product suite includes:
• Retail Management to maximise store throughput and ensure that
every customer enjoys ‘the perfect transaction’.
• Customer Relationship Management (CRM) to manage promotions and
improve customer satisfaction,
• Enterprise Resource Planning (ERP) to streamline back office
operations,
• Supply Chain Event Management (SCEM) to detect and respond to
critical events inside and outside the business,
• Supply Chain Management (SCM) to reduce costs and improve
customer service by automating processes with suppliers.
The benefits of the OneOffice approach are many, including:
• Enhanced business efficiency, with software designed to meet the
unique requirements of retail, service and distribution businesses
• Outstanding service levels, by ensuring that every business
interaction is valuable for both parties.
• Improved responsiveness and SLAs, by monitoring activities in
real time and detecting opportunities and problems as they happen.
• Feedback on business events and KPIs, using dashboards to deliver
summarised information in real time.
• Seamless front and back office, by creating a streamlined, low
touch operation which - when conditions change - actively seeks
human intervention.
• Using one database and one intuitive user interface to avoid the
significant cost and risk of integrating different vendors'
software products into a hybrid system.
For more information about OneOffice, please go to
www.OneOffice.is.it
About
Strategix
Strategix is a leading European software house, dedicated to the
development and rapid deployment of supply chain software. We focus
on the wholesale and retail distribution, logistics and service
sectors where our software maximizes supply chain efficiency and
accelerates customer service. Our systems are designed for
reliability, availability and performance. Our customers enjoy a
rapid return on their investment and genuine competitive advantage.
Focused on key growth sectors, which range from high technology to
household and building products, Strategix numbers businesses such
as, Dimension Data, Eurodis plc, Fired Earth, Fuller Smith and
Turner, London Underground, Midwich, Routeco plc and Virgin Mobile
among its customers.
About Fired Earth Interiors
Fired Earth Interiors is one of the leading high quality interiors
retailers, with over 65 showrooms throughout the UK and across
Europe and Asia. Following acquisition by the Aga Foodservice Group
in 2003, Fired Earth Interiors has continued to expand, opening 3
more showrooms so far this year. Though best known for its tile
collections Fired Earth Interiors range of products for the home
has grown to include fabrics, paint, natural flooring, wood
flooring, and bathrooms.
In celebration of their 20th anniversary in 2004, Fired Earth
Interiors have drawn inspiration from their interiors ranges and
have established the Elemental Arts Project. The project
encompasses a wide range of activities and has included fifteen
established artists creating works using the Fired Earth paint
range, a collection of paintings which forms the basis of an
exhibition currently touring Fired Earth Interiors UK showrooms.
For more details on Fired Earth Interiors or the Elemental Arts
Exhibition visit
www.firedearth.com.
June 2004
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